Then, the card can be “uploaded” into the customer’s mobile device, allowing them to pay from their device without the physical reward card. Once unlocked, the Gold Card - which is actually just a gift card with the customer’s name on it - can be managed and reloaded via the company’s primary customer touchpoints: the Starbucks website, the Starbucks app, over the phone, or at any Starbucks location.
#MIXER CHANNEL DESCRIPTION TEMPLATE FREE#
Each tier comes with even more perks like free refills and, eventually, the Starbucks Gold Card. Additionally, the accumulation of Stars unlocks higher tiers of the Starbucks Rewards program. The Stars accumulate to unlock free drinks and food. With the program, customers earn points or “Stars” with every purchase. A case in point is Starbucks Rewards which consistently ranks as one of the best for customer loyalty rewards programs. Nearly everything surrounding Starbucks’ customer experience has been carefully designed to encourage patrons to continue visiting Starbucks. This consistency is a necessity for multi-channel marketing. Anything associated with the brand - from ads to physical retail stores, shares a consistent design language and even thematic motifs. This will help a business turn occasional customer interactions via various channels into ongoing relationships.īeyond building relationships with the audience via customer touchpoints, Apple is a poster company for branding. One of the key takeaways is to create multiple direct, continuous links between your company and your audience, especially with services and subscriptions. Simply put, Apple saturates its consumers’ lives with these touchpoints.
#MIXER CHANNEL DESCRIPTION TEMPLATE HOW TO#
How to Replicate ItĪpple maintains an ecosystem of many customer touchpoints from hardware to software and services to platforms. This does a lot to give consumers a very “Apple” experience no matter which sales channel is delivering it. Even Apple’s computing devices and other hardware share elements of a common design language. This allows Apple to maintain a consistent visual style across all marketing materials in addition to Apple’s website, apps, services, and retail stores. Prime examples include Apple News+, a premium news subscription service available only on Apple hardware, and Apple TV+, a Netflix-esque streaming service that will primarily be available on Apple hardware.Īlso of note, Apple’s multi-channel marketing strategy is built around specific branding guidelines. And with customers making more frequent trips to physical stores, Apple is able to drive more brand immersion.īeyond advertising and using retail stores for customer support, Apple has focused on developing services to build more demand for Apple hardware while providing additional revenue streams. Since the physical stores aren’t necessarily focused on retail, customers can visit Apple Stores without feeling like they need to make purchases. In this way, Apple’s physical stores function as customer touchpoints that support the overall Apple experience. Rather than being designed for sales, Apple Stores are primarily designed to complement Apple’s eCommerce business which accounts for the majority of total sales. However, the situation with Apple’s physical retail stores is unique. Apple: Customer Service And EducationĪpple is considered a “ click-and-mortar” retailer which means Apple operates both physical and online stores. In practice, it’s about meeting your audience where they live whether that’s on social media, a mobile app, in their email inboxes, over SMS, or on the phone. Multi-channel marketing means you’re leveraging multiple channels, particularly the channels that your customers use the most. Marketing channel strategy refers to how products are transferred from retailer to consumer. Today, our goal is to take you through how these companies are succeeding with multi-channel marketing.īut that’s not all: We’re also going to highlight the important takeaways from their multi-channel strategy, and give you tips that you can apply to your own eCommerce store and marketing strategy. What do Apple, Starbucks, Disney, Under Armour, and Bank of America have in common? They all make hundreds of millions of dollars of sales while offering an incredible user experience due to multi-channel marketing.